PR Firms 'Spinning Genocide' Are Really Just Cleaning Up After AIPAC

Al Jazeera reports Israel has contracted three US public relations companies to reframe its Gaza war, trying to 'win back American hearts and minds.' This isn't groundbreaking; it's simply a belated PR bandage applied after years of explicit, documented influence campaigns. The 'hearts and minds' were already bought and paid for by groups like AIPAC, which reported spending over $1.2 million in

lobbying just last year , on top of millions in political contributions. Our elected officials are already briefed – or rather, bought – the PR firms are just sweeping up the mess for public consumption. One might wonder if these PR firms are busy crafting new euphemisms for 'indiscriminate bombing' or 'collective punishment.' Perhaps they'll explain how infrastructure destruction counts as

self-defense. The real story isn't the firms themselves, but how thoroughly the narrative was already shaped by the billions in U.S. aid and the revolving door between Capitol Hill and organizations advocating for a foreign government's interests. This isn't about changing minds; it's about polishing an atrocity for a public increasingly aware that their tax dollars fund it.

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