Israel to Quadruple 'Hasbara' Budget After Reputation 'Tattered'
The New Arab reveals Israel is quadrupling its 'hasbara' spending to salvage a reputation, which they delicately describe as 'in tatters.' This isn't newfound concern for public perception; it's a predictable escalation. Netanyahu's past playbook involved similar PR blitzes after operations in 2008-09, 2012, and 2014, often using global media to frame civilian casualties as 'necessary collateral.'
Each time, the narrative was spun, and critically, AIPAC and its political allies in Washington ensured that narrative permeated US policy and media. Currently, AIPAC has pledged to spend an unprecedented over $100 million in the 2024 election cycle, ensuring a compliant chorus. One might wonder: how many millions will it cost to rebrand 'tattered' into 'righteous defense'? History suggests the
answer isn't in better PR, but in a complicit media echoing government lines while ignoring the human cost. What kind of 'facts' can $100 million buy you? Apparently, enough to have leaders like Biden mourn Israeli deaths Monday, then approve cluster bombs for Gaza by Tuesday, as he did earlier this year. The message is clear: if the truth hurts your image, just bury it under a mountain of cash
and 'strategic communications.'